01Overview
Nimbus brings craft and experimentation to the mechanical keyboard category. Its launch experience needed to explain a configurable product without flattening the sense of discovery.
We created a spatial product story where components, finishes and acoustic character unfold progressively, giving enthusiasts detail and newcomers a clear way in.
- Client
- Nimbus
- Industry
- Consumer technology
- Location
- Worldwide
- Role
- Art direction, UX & development
- Year
- 2025
02Thinking
The challenge
Communicate the value of subtle product details—weight, sound, finish and feel—inside a medium where visitors cannot physically test the keyboard.
The approach
The interface behaves like a product reveal. Macro imagery, layered movement and progressive technical detail create a sense of depth, while a restrained information system keeps configuration understandable.
03Project scope
One vision,
every layer.
Services
- 01Launch strategy
- 02Creative direction
- 03Interaction design
- 04Frontend development
- 05Commerce architecture
Technology
- Next.js
- GSAP
- React
- TypeScript
04Outcome
A launch platform that gives the product a distinctive world, supports considered buying decisions and provides a reusable foundation for future editions and accessories.
- Engagement
- Product launch
- Story
- Immersive
- Platform
- Scalable
